Chick fil a billboard6/11/2023 15% re-stocking fee if an item is not returned in its original condition.Return shipping if the return is not the fault of Trainz.Once Trainz receives and inspects the items we will repair your item or issue a refund. Make sure to include your contact and order information when you return your items. If you and Trainz decide that the best recourse is to return the item for refund or repair we will send you a pre-paid return shipping label at no cost. We’ll do our absolute best to make you happy. If your item has been damaged try to include a photograph of the actual damages. (or within 60 days if you are a Private Car member).Įxplain why the item does not meet your expectations and how you would like us to handle the issue. Just contact us within 30 days of receipt of the item We will gladly repair or replace your item, issue a refund, or negotiate a partial credit. “It was a great billboard for right before Valentine’s Day and worked well for the client.We love happy customers and do our best to maintain a fair and hassle-free customer satisfaction policy. “It’s a simple design that catches your attention – while making you do a double take and think ‘Where can I buy that delicious-looking chocolate?’” Korey says of her design. With that being said, here’s some recent outdoor advertising we did for a local chocolate shop that’s a few doors down from our office, La Bonbonniere. “But remember, it HAS to relate to your message, or it’s only entertainment and nothing else.” “It brings entertainment, which often makes it stand out more,” Lynn says. Think of a typical Chick-Fil-A billboard – what do they typically have? Those cows are classified as extensions and often grab a person’s attention…even when on the road!īeing clever makes an ad more relatable to your target audience. “Especially with digital billboards becoming more commonplace – your ad only shows for 10 seconds at a time on those, and you still do want to capitalize on the times when the light is green, anyway.”įinally, there are two bonuses that can elevate an ad: extensions, and cleverness.Įxtensions are additions to the ad – whether making it larger than the board, or adding other things it. “You still want people to want to read your billboard,” Korey says. So, what about a busy intersection where cars are often stopped at a red light for 30 seconds or more? The same concepts apply. Lynn mentions that a web address or directions tend to be more effective than a phone number: “People are driving, so they’re probably not going to write or type your number, and they can get that information online anyway.” Ask yourself: What do you want your target audience to do? It’s crucial this call to action is prominent and identifiable. There also needs to be a clear call to action. Colors that make it easier to read – contrasting colors often work well.Typically 3-5 words in a bold, thick font.You need to maximize that time by taking out any guesswork for the reader. When a driver is on the road, they’re only going to look at your billboard for a second or two (unless at a red light – more on that in a moment). If you can’t read everything, it’s not a good design.” Lynn says. “And not just easy to read on a computer screen – pull up the design on your computer, then walk across the room and try to read it. It needs to be a clean, easy-to-read design. Are you trying to insert yourself into a new market or area of town that you don’t typically get business from? Is your ad aimed at generating more foot traffic into your store? It’s important to establish the primary objective to provide design direction and streamline the design process. So what does make for effective billboard advertising? We turned to Lynn Forbes, our Creative Director, and Korey Swift, our Lead Designer, for some thoughts and comments.įirst, you need to identify what you want the ad to do for your business. Do you see how they fall short of being great advertising? Take, for example, a couple of these bad lawyer billboards from. Instinctively, we know a company has wasted money on something that doesn’t clearly communicate its message and call to action (and often gets ignored entirely because it’s unreadable!). Those of us in the marketing industry tend to cringe when we’re driving along a road and see a poorly-designed billboard.
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